About
I help smart people make better growth decisions.
Founders, investors and operating teams usually come when something important is at stake:
- Growth has slowed.
- Expansion feels messy.
- Execution is inconsistent.
- Channel economics are unclear.
- The plan exists, but confidence does not.
My role is to bring clarity.
Career
Thirty years on the ground.
Why me
Strategy and reality, both close at hand.
I bring 30+ years across India’s beverage and consumer markets, including leadership experience across the Coca-Cola ecosystem, Parle Agro, Reliance and large-scale commercial systems.
I have worked close enough to strategy to understand ambition, and close enough to the market to understand reality.
That combination matters.
What I know deeply
Growth often looks like a marketing problem. It usually is not.
It is more often a combination of:
- wrong channel focus
- poor retail execution
- weak distribution rhythm
- pack and price mismatch
- incentive distortion
- invisible leakage across systems
These are fixable when seen clearly.
How I work
Selectively, directly and with a bias for usefulness.
I am not a consulting template.
I start with what is true in the market, not what sounds good in the room.
The outcome is usually one of three things:
- sharper decisions
- simpler priorities
- faster execution
Typical engagements
Six ways the work shows up.
- Founder sounding board.
- Investor industry briefings.
- GTM reset conversations.
- Channel growth reviews.
- Commercial diagnostics.
- Career strategy for senior professionals.
Background
Enough range to see patterns. Enough time in the field to trust them.
My career has spanned sales, trade marketing, category management, modern trade, institutions, commercial leadership, execution systems and market operations across multiple geographies in India.
Beyond work
Curiosity, kept active.
I live in Mumbai and continue learning from markets, people and businesses every week. I notice coolers in shops I walk past, which is mostly an occupational disease at this point.
Experience compounds when curiosity stays active.
Engage
Work with me.
If something on your growth agenda needs a sharper second lens, start with a conversation.